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SMURFS | INTERACTIVE MOBILE GAME
Project Type: Creative Pitch, Mobile Interactive Game Ad | Role: Concept, Art Direction, Design, Build
Created as part of a client pitch for Paramount, this project explored the potential of using mobile interactive gameplay as part of a promotional campaign. Because the movie had not yet been released, I had no visual assets to work with, so my role was to develop the concept, create the characters and backgrounds from scratch, and built the working prototype in Celtra. The result was a playful, engaging mobile game designed to capture attention and encourage interaction to promote the release of the new smurfs movie.
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