I'm Laia.

I’m a senior brand and digital designer with over ten years of experience working across branding, digital design and advertising.

Over the past decade, I’ve worked with international teams, agencies and brands, spending most of that time living and working in London. I’ve recently returned to Barcelona, where I’m now based.

I work at the intersection of brand, strategy and digital execution. I take strategy seriously. I take myself slightly less so.

What I do.

(And where I add the most value)

I help agencies and brands translate complex strategies into clear, reliable digital design.

More often than not, I step in when ideas are still a little “blurry” and help give them structure and direction. Whether it’s building a brand identity from the ground up or leading a fast-paced campaign, my focus is always on making things scalable and deliverable.

I like bold ideas. I just prefer them to be well organised. I take the craft seriously, but I’ve found that the best results usually come from keeping things clear and simple.

Descarga mi CV (ESP)

Download my CV (ENG)

How can I help.

BUILD

THE BRAND.

I create strong visual foundations that are clear, adaptable and built to scale.

• Visual identities
• Brand systems
• Guidelines & toolkits
• Rebranding

STRUCTURE

THE DIGITAL.

I translate brand thinking into structured digital experiences and scalable systems.

• Responsive websites
• Design systems
• Digital platforms

EXECUTE

CAMPAIGNS

I bring concepts to life across digital campaigns with clarity and consistency.

• Campaign concepts
• Social & interactive assets
• Art direction

Tools & workflow

Tools: Figma, Adobe Suite (Ps, Ai, Id, Ae, Pr), Google Web Designer, Celtra.
Workflow: I integrate seamlessly into agile teams, collaborating with product and development leads to manage projects from initial concept to final execution.