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I'm Laia.

I'm passionate about design, but even more, I love understanding why we design the way we do. After more than a decade working across branding and digital, I’ve realised that the magic happens when creativity meets purpose. Beyond that, my multidisciplinary background helps me see projects from different angles and connect them into one cohesive story.​

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EXPERIENCE

Senior Creative Designer with over a decade of experience in digital design, online advertising, and branding.
For the past six years I've been part of MiQ’s creative team in London, designing campaigns and interactive ads for global brands across different markets.
Before that, I spent over six years as a Brand Designer for different companies, in the UK as well as in Spain, developing visual identities, corporate materials and all kinds of social and online comunication. Throughout my career, I’ve collaborated with international teams, agencies and clients, leading projects from concept to delivery always maintaining a strategic and creative mindset.


You can download my CV here for a more detailed overview.

SKILLS

  • Brand identity & visual storytelling

  • Campaign concept development

  • Art direction & creative strategy

  • UI & interactive design

  • Motion & animation for digital ads

  • Layout, composition & typography

  • Cross-functional collaboration (design, dev & media teams)

  • Leading projects from concept to delivery

TOOLS

  • Adobe Photoshop

  • Adobe Illustrator

  • Adobe After Effects

  • Adobe InDesign

  • Adobe Premiere

  • Celtra

  • Figma

  • Procreate 

  • Google Web Designer

  • CSS & HTML5

  • Javascript​

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Currently based in Barcelona and open to both in-person and remote opportunities.

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