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BOOTS | FROM CHATBOT TO GIFT FINDER
Project Type: Creative Problem Solving, Interactive Mobile Ad | Role: Concept Development, Design, Motion, Client Collaboration
This project started as a challenge with one of MiQ’s recurring clients, Boots. The brand had invested in an interactive chatbot ad, a format great for engagement but not for good click-through rates, which is what they were looking for. After poor results, we worked together with the sales team to create a new, more effective solution: the Gift Finder.
The new concept kept the interactivity of a chatbot but simplified the experience to a single question leading to curated product carousels. It allowed for stronger design, greater exposure of products, and significantly higher CTR.
Click HERE to explore the full interactive experience
The format became so successful that it was later adapted for Boots Opticians and sold to other brands.
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