BOOTS | Mobile Ad redesign

This project started as a simple chatbot integration, designed to increase engagement and collect user data within an ad format. However, Boots' main KPI was clicks and the chatbot structure wasn’t delivering.
To solve this, I worked closely with the sales team to rethink the experience entirely. We created a new interactive format that starts with a simple question (e.g. "What's your budget for Mother’s Day?"), and based on the answer, users are shown a tailored product carousel with minimal design, strong visual hierarchy, and clear CTAs.
The new format outperformed the original both in engagement and CTR, and became a go-to solution for several other clients.