COS | Cross-platform campaign pitch

To support the sales team’s pitch to COS in April 2024, I designed a series of mockups showcasing how their brand could be translated across multiple digital formats. They were keen to explore both upper-funnel branding and lower-funnel performance strategies.

Using video assets from their YouTube channel and design elements from their website, I created a cohesive set of proposals tailored to different platforms and feature limitations. These included high-impact banners, an interscroller with a store locator, CTV and YouTube wraps, and interactive video units. Each piece demonstrated how a unified creative could be adapted for a wide range of screens and campaign goals.