Pandora
This work explored how Pandora could evolve beyond its iconic charms towards a more premium jewellery brand, using scalable digital campaign formats to balance brand storytelling, product expression and audience reach.
This project was developed as part of a strategic pitch within MiQ’s creative team, where visual design played a key role in articulating brand positioning and digital opportunities.
Services
Brand Positioning
Digital Campaign Concepts
Interactive Experiences
Motion & Video Direction
Scalable Digital Systems
Role
Senior Visual & Digital Designer
Industry
Jewellery / Luxury
Even as the brand evolved beyond a charm-focused narrative, Pandora’s iconic charms remained a key emotional anchor. A playful, interactive format was therefore explored as a way to reinforce familiarity while supporting a more premium brand direction.
