My Little Duckling
My Little Duckling is a London-based baby accessories brand originally born in London local markets.
The project centred on developing a cohesive brand and performance-driven digital ecosystem, supporting e-commerce growth, campaign execution and strategic retail expansion.
Services
Brand Identity
Art Direction
Digital Campaigns
E-commerce Design
Illustration & Pattern Design
Packaging
Role
Lead Designer
Industry
Baby & Consumer Goods
The challenge
Scaling the brand while ensuring visual coherence across fast-moving digital channels, meeting increasing e-commerce demands and a growing number of campaigns without losing a playful and recognizable identity.
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The solution
A flexible and scalable visual system supporting high-volume
digital communication and consistent brand expression.
Digital & E-commerce
Design applied to improve clarity, hierarchy and conversion
across website, newsletters and campaigns.
Brand system
A modular brand system adaptable across digital and physical touchpoints.
Product Illustration & Pattern Design
As part of the brand’s ongoing development,
I collaborated on the ideation and design of new illustrated products and textile patterns to expand the range and reach new audiences.
Conceptual environments and high-fidelity mockups developed with Adobe Firefly to enhance brand storytelling. ©2026 Laia Munnà.